To Hollywood's great surprise, moviegoers will show up en masse for the rare summer film that features real actors, an original story and some genuine thrills.
The new sci-fi mystery 'Super 8' easily claimed the top spot at the weekend box office in North America after selling about $38 million worth of tickets, despite concerns about a marketing campaign that kept some key elements under wraps.
Its distributor, Paramount Pictures, said on Sunday the tally includes a $1 million contribution from a limited number of sneak-peak previews on Thursday, a day before the film opened in wide release across the United States and Canada.
Industry pundits had forecast a three-day opening in the $25 million to $30 million range, while some movie theatre executives had worried it might struggle to hit $20 million.
In a summer of familiar sequels and superheroes, 'Super 8' is the first original, live-action non-sequel to take the No. 1 slot in almost three months. The thriller 'Limitless' led the field during the weekend of March 18-20.
Last weekend's champion, 'X-Men: First Class,' the fifth entry in the Marvel comic book series, slipped to No. 2 with $25.0 million. It was followed by 'The Hangover, Part II' with $18.5 million in its third weekend. The 'X-Men'; sequel remained the top choice overseas with sales of $42.2 million.
Source: New Age
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