From Los Angeles Times
After ditching turkey prep on Thanksgiving Thursday to shop and then braving throngs on Black Friday to shop some more, do consumers have it in them to head out on Small Business Saturday for even more shopping?
American Express, which launched the nationwide effort last year to boost revenues at local businesses, thinks yes.
Small Business Saturday helped independent merchants pull in 28% more sales in 2010 than they did the same day in 2009, according to American Express. Organizers say that 89 million consumers are expected to “shop small” this weekend.
About 2.5 million people have liked Small Business Saturday’s Facebook page. To help shop owners prepare, organizers gave away $100 in free Facebook advertising to the first 10,000 who signed up…(full story)
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